Meet the Founders of Run Shoot Filmworks (RSF): MARTHA'S VINEYARD African American Film Festival, Aug. 7-11
(MARTHA'S VINEYARD - June 29, 2012) - In 2002, RSF established the Martha’s Vineyard African American Film Fesitval (MVAAFF) which was designed to provide an upscale platform dedicated to showcasing and honoring emerging filmmakers in a relaxed environment. Now in it’s 10th year, the Run&Shoot Filmwork’s MVAAFF is an emerging, sophisticated event on the radar of many entertainment executives and industry tastemakers.
Founded in 2002, the festival is one of the fastest growing film festivals in the country.
Stephanie Tavares-Rance began her career in entertainment in 1990, working in the AandR Department at SBK/EMI Records. She eventually became the AandR Marketing Director and worked on award winning projects such as Frank Sinatra’s (Duets I,II), Prince, Jon Secada, Gloria Estefan and a plethora of others.
In 1999, Stephanie became the Marketing Director at Larry Flynt’s CODE Magazine, a short lived lifestyle magazine for men of color. Her marketing impact was immediate as she created strategic alliances with top-notch celebrities and luxury brands. It was there that she realized that her calling was in event planning.
She eventually formed her own pr/event planning company (Crescendo) and worked extensively with such clients as Martell Cognac, Biz Markie, HBO, Showtime and Vangaurd Media. Upon graduating from Howard University, Floyd immediately began working in the camera department of acclaimed director Spike Lee on the film “Mo’Better Blues”.
After working on the 1st season of the award winning television drama “Law and Order”, Floyd continued working with ASC Cinematographer/Director, Ernest Dickerson and Spike Lee on features including “Jungle Fever”, “Malcolm X” and “Clocker”. Mr. Lee began to use Floyd as his cinematographer on special projects and music videos such as Gangstarr’s/ “Loungin” and Sony Music’s State of Art / “Beating Heart” music video which was photographed in Paris, France. Floyd is also credited on feature films Malcolm X and Get on the Bus, having shot additional footage.
Additionally, he photographed comedian Chris Rock’s short film and directorial debut entitled “Too Nice” and a Anti-Violence PSA for HBO featuring Academy Award Nominee Queen Latifah. Having worked on several feature films, award winning music videos and episodic television, Floyd segued into the television commercial arena.
After several years of study, Floyd has begun to flourish as a Commercial Director/Cinematographer. An avid sports fan, he photographed and directed several spots for the NBA Playoffs for NBC Sports.
Since establishing his creative outlet, RUN AND SHOOT FILMWORKS, INC., Floyd Rance has proceeded to produce outstanding visual work for several clients including, HBO, Martell Cognac, Reebok (Allen Iverson and NY Giants) and Footlocker.