Friday, September 21, 2012
TIME: 9:00 AM – 10:00 AM EDT
WHERE: L-Street Bridge, Washington Convention Center
WHAT: As a consumer group which continues to experience population growth, has unique generational behavioral trends and characteristics, is brand loyal with a projected collective buying power of $1.1 trillion by 2015*, African-Americans are still a viable market segment full of business opportunities, according to the 2012 report African-American Consumers: Still Vital, Still Growing. The report will be released during the Congressional Black Caucus Foundation's 42nd Annual Legislative Conference. This report is a collaboration between Nielsen and the NNPA. *The Multicultural Economy 2012 by the Selig Center for Economic Growth
WHO: Elsie L. Scott, PhD., president, Congressional Black Caucus Foundation
Susan Whiting, vice chair, Nielsen
Bill Thompkins, president, NNPA
Cloves Campbell, chairman, NNPA
WHEN: Friday, September 21, 2012
TIME: 9:00 AM – 10:00 AM EDT
WHERE: L-Street Bridge
Washington Convention Center
801 Mount Vernon Place, NW
Washington, D.C. 20001
CONTACT: Rebecca Roussell, 312.315.8616, Rebecca.Roussell@nielsen.com
Nielsen, Public Affairs
Janice Yu, 312.432.1600, jyu@limegreen.net
LimeGreen Agency, Public Relations Coordinator
ABOUT NIELSEN
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
ABOUT NNPA
The National Newspaper Publishers Association (NNPA), also known as the Black Press of America, is a 72-year-old federation of more than 200 Black community newspapers from across the United States. Since World War II, it has also served as the industry’s news service, a position that it has held without peer or competitor since the Associated Negro Press dissolved by 1970. In 2001, the NNPA, in association with the NNPA Foundation, began building the Black Press USA Network—the nation’s premier network of local Black community news and information portals. For more information, visit www.nnpa.org.