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Who is attending the CBC? NIELSEN AND THE NATIONAL NEWSPAPER PUBLISHERS ASSOCIATION (NNPA) TO RELEASE 2012 REPORT ON AFRICAN-AMERICAN CONSUMERS

Friday, September 21, 2012
TIME: 9:00 AM – 10:00 AM EDT
WHERE: L-Street Bridge, Washington Convention Center

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WHAT:                 As a consumer group which continues to experience population growth, has unique generational behavioral trends and characteristics, is brand loyal with a projected collective buying power of $1.1 trillion by 2015*, African-Americans are still a viable market segment full of business opportunities, according to the 2012 report African-American Consumers: Still Vital, Still Growing. The report will be released during the Congressional Black Caucus Foundation's 42nd Annual Legislative Conference. This report is a collaboration between Nielsen and the NNPA. *The Multicultural Economy 2012 by the Selig Center for Economic Growth

                                                                            

WHO:                   Elsie L. Scott, PhD., president, Congressional Black Caucus Foundation

Susan Whiting, vice chair, Nielsen

Bill Thompkins, president, NNPA

Cloves Campbell, chairman, NNPA

 

WHEN:                 Friday, September 21, 2012

 

TIME:                   9:00 AM – 10:00 AM EDT

                       

WHERE:               L-Street Bridge

Washington Convention Center

                              801 Mount Vernon Place, NW

                              Washington, D.C. 20001

 

CONTACT:          Rebecca Roussell, 312.315.8616, Rebecca.Roussell@nielsen.com

Nielsen, Public Affairs

Janice Yu, 312.432.1600, jyu@limegreen.net

LimeGreen Agency, Public Relations Coordinator

 

ABOUT NIELSEN

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

 

ABOUT NNPA

The National Newspaper Publishers Association (NNPA), also known as the Black Press of America, is a 72-year-old federation of more than 200 Black community newspapers from across the United States. Since World War II, it has also served as the industry’s news service, a position that it has held without peer or competitor since the Associated Negro Press dissolved by 1970. In 2001, the NNPA, in association with the NNPA Foundation, began building the Black Press USA Network—the nation’s premier network of local Black community news and information portals. For more information, visit www.nnpa.org.

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