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Sherida Santiago is a Doctor of Business Administration (DBA) student at the University of Maryland’s Robert H. Smith School of Business, studying management and organization. She is also a faculty member at Coppin State University. Doni Glover, a fellow DBA candidate at Smith, sat down with her to talk about the program, the classroom, the cohort, and what it takes to carry a doctorate to the finish line. Doni Glover: What’s your discipline — what are you studying? I’m working toward my doctorate in business administration, with a focus on management and organization. How’d you come to choose the Smith…

(COLLEGE PARK, MD — September 1, 2026) — I literally grew up in a family business. Wherever we moved, my peers’ parents worked somewhere. Mine worked at home—or close enough to it. My mother trained me to answer the business phone from the time I was knee-high to a fiddle. “Good evening, how may I help you?” Etiquette. How to act when guests came around. How to treat the families we served. My father took me everywhere with him. Long story short, in retrospect, the three of us were the business. It was a simple structure, but it was functional.…